LONDON, Aug. 31 (UPI) -- A London fashion company said it has developed a dress that doubles as a cellphone using gesture recognition software.

Designers CuteCircuit said the M-Dress allows a wearer to insert a SIM card under the label to connect with their usual phone service provider and allows for multiple ring tones to be programmed in for different callers, The Daily Telegraph reported Tuesday.

The company said its gesture recognition software answers a call when the wearer holds a hand up in the traditional pose of using a phone and hangs up when the arm is dropped.

"Very often phone calls are missed because mobile phones are quite awkward to carry, especially for women, that have garments with small or no pockets. To allow women to stay connected while remaining stylish, CuteCircuit designed the M-Dress. A mobile phone in its own right but built out of soft circuitry," CuteCircuit said on its Web site.

The company said the dress is scheduled for release next year.